Wellness real estate is designed to meet growing consumer demand for safer, healthier homes and for communities that are geared toward a healthy lifestyle. Sometimes referred to as lifestyle real estate, it often centers around luxury home and condo communities that provide residents with apps and concierge services that include personalized fitness and wellness programs.
Why is there a need for wellness communities?
Gym and fitness club memberships only go so far in helping people achieve and maintain a healthy lifestyle. Even employer benefits like personal days are limited in helping to achieve work-life balance. With an increase in chronic illness, an aging population with greater health needs, and more people who are isolated from working at home, many buyers are now choosing homes that support their physical, emotional, and spiritual well-being.
What does wellness real estate look like?
Sustainable construction and energy efficiency are the staples of wellness real estate. Builders use safe, organic, and non-toxic paint and building materials. Design and construction include plenty of natural lighting, better than average acoustics, and supports excellent air quality inside of homes. Communities and developments are planned around outdoor green spaces that support physical exercise and are aesthetically pleasing. Some communities include on-site exercise facilities, while individual homes include dedicated exercise rooms.
Wellness real estate includes a variety of property types from private resorts to beachfront condos and self-contained high-rise buildings in growing urban and suburban areas. These properties offer amenities like nutritional programs including on-site organic restaurants. Others include on-site yoga and meditation and personal weight loss coaching and planning.
Who buys wellness real estate?
In most markets the focus on high-end luxury real estate. But in many countries, there is a trend toward wellness properties geared toward more moderate income, and in some cases lower income, buyers. One reason is that there is a shift from just buying or renting vacation or resort-style properties. Many buyers want to incorporate wellness aspects into their primary residences.